The House

A luxury lifestyle house, built on hemp.

Mission & Vision

Mission

Elevate hemp from an agricultural commodity to a staple of modern luxury — proving sustainability and indulgence amplify each other through design.

Vision

Become a globally recognised luxury hemp brand by 2031 — sustaining a 15% net profit margin while championing conscious connoisseurship.

Core Values

The constitution of the house.

Integrity

Radical transparency — 100% material documentation by 2028.

Artistry

Design-led production · return rate under 1%.

Stewardship

Low-impact materials · annual impact audits.

Courage

Luxury ecosystem over commodity pricing.

Community

Over 20% revenue from referral & loyalty by 2029.

Strategic Roadmap

2026 — 2031.

2026€150,000Pre-launch SBS6 validation & first customers
2027€450,000Official European D2C launch
2028€1,200,000Selective wholesale · DE, FR, UK
2029€3,500,000First concept store · Amsterdam
2030€7,000,000Market leadership · B2B hospitality
2031€12,000,000+Global distribution · 15% net margin

Provenance Chapters

A traceable supply chain.

Smoke Edition Sneakers

Quanzhou Taikun Supply Chain Co., Ltd.

Fujian, China

Organic Hemp Papers

Higher Paper

Tsuen Wan, Hong Kong

Hemp Gummies

Yaoling Biotechnology Co., Ltd.

Guangzhou, China

Distribution Hub

Rotterdam Logistics

Netherlands

Independent lab CoA validation precedes customs clearance for every wellness SKU. A Rotterdam distribution hub enables regional, low-impact logistics across Europe.